So maybe…you’re ready to get blogging? Or, maybe you know you need some help. You’ll find it here.
If you can substitute someone else’s name in your story – and no one notices – you need to tell a different story.
“Never doubt that a small group of thoughtful citizens can change the world; indeed it’s the only thing that ever has.” – Margaret Mead
Change is good. But sometimes it can be tinged with a gentle ache that perseveres even as we tell ourselves that the changes are all part of the natural progression of our lives.
Occasionally, clients push back when I prod them for answers to questions I have about their story. I understand this psychology – sometimes we’re uncomfortable facing what’s difficult for us.
It’s through building trust as much as relationships, that we’ve been able to help clients get to the finish line on large projects that demanded a professional approach.
When we decided to rebrand, we knew we were going to have to be clear on our values and principles. We ask that the people we work with do the same.
Whatever approach you choose to use, content is still key. It’s the message and the words that hold the almighty power of converting potential clients into buyers.