Occasionally, clients push back when I prod them for answers to questions I have about their story. I understand this psychology – sometimes we’re uncomfortable facing what’s difficult for us.
Marketing uses content to achieve its objectives and deepen our relationship with customers. The goal of content in the modern world is to provide useful information that creates engagement and in most cases, an opportunity to interact with customers or followers in meaningful ways. Strategy is the bridge that brings the two together.
I’m a great believer in the power of words to bring your message home. A logo on its own is a great thing but the positioning you put behind (or alongside) it can really help tell your bigger story.
We still believe in the power of customized design, writing and consultation but are seeing the need to shift our focus to those areas of our business where we’ve continued to see growth and opportunities. Still, breaking up is hard to do.