Knowing your audience and developing empathy for their concerns is where great communication begins.
Strategies you can use to get your story right from the outset, drawing on what I’ve learned in three decades of helping clients tell their stories.
When it is safe to gather again, who will be around the table? It may be those who we’ve found a new connection with, it may be others who have lifted us up or, perhaps those we were able to help in some way. It could also be someone who just taught us how to laugh again when we needed it most.
I know I’m not the only one who was happy to bid 2020 farewell. But like many, I also have to admit there have been some personal discoveries that would never have happened with out the kick in the behind that 2020 gave to all of us. Covid has somehow brought me closer to what’s […]
It’s been a while. In my last blog, “Where do we go from here,” I wrote: “But remember, there’s no pressure. We need to be extra kind to ourselves in these uncertain times…” I followed my own advice.
I’ve participated in marketing guru, speaker, and author Chris Brogan’s #my3words a few times, but this year I’ll be doing so with more intention.
So maybe…you’re ready to get blogging? Or, maybe you know you need some help. You’ll find it here.
If you can substitute someone else’s name in your story – and no one notices – you need to tell a different story.
This writer was in awe, walking in some very big footsteps at the homestead of author Lucy Maud Montgomery in Cavendish, PEI.
Despite continually honing our craft as writers, there those who will still choose our often worthy competitor, Good Enough.
Change is good. But sometimes it can be tinged with a gentle ache that perseveres even as we tell ourselves that the changes are all part of the natural progression of our lives.
The long and the short of what you need to do to make your story engaging, entertaining and valuable every word of the way.
As a writer, you never want to receive a draft back where your golden words are obliterated by revisions and comments. But it happens.
I admit there are some good writers out there who have little or no professional writing experience or training. But there’s still a case for hiring pros that know how to write content or stories that can rise above all the noise. In the end, the cost is likely not much different when you measure it against real, lasting results.
The mist, the morning, the day, all emerging in their individual glory. It’s easy to miss. To be moving too fast off to the next thing and away from here. It is a rare gift to be still like this.
Whatever approach you choose to use, content is still key. It’s the message and the words that hold the almighty power of converting potential clients into buyers.