When we decided to rebrand, we knew we were going to have to be clear on our values and principles. We ask that the people we work with do the same.
Whatever approach you choose to use, content is still key. It’s the message and the words that hold the almighty power of converting potential clients into buyers.
I’m a great believer in the power of words to bring your message home. A logo on its own is a great thing but the positioning you put behind (or alongside) it can really help tell your bigger story.
We still believe in the power of customized design, writing and consultation but are seeing the need to shift our focus to those areas of our business where we’ve continued to see growth and opportunities. Still, breaking up is hard to do.