A few lessons learned about building civil and respectful teams and work environments.
Marketing uses content to achieve its objectives and deepen our relationship with customers. The goal of content in the modern world is to provide useful information that creates engagement and in most cases, an opportunity to interact with customers or followers in meaningful ways. Strategy is the bridge that brings the two together.
I admit there are some good writers out there who have little or no professional writing experience or training. But there’s still a case for hiring pros that know how to write content or stories that can rise above all the noise. In the end, the cost is likely not much different when you measure it against real, lasting results.