Occasionally, clients push back when I prod them for answers to questions I have about their story. I understand this psychology – sometimes we’re uncomfortable facing what’s difficult for us.
There were many unforgettable “aha” moments from a circle of international leaders and advocates of workplace mental health. Note that the young “delegate” in the front just joined in for the photo. Our hope is that our work today benefits her generation.
Marketing uses content to achieve its objectives and deepen our relationship with customers. The goal of content in the modern world is to provide useful information that creates engagement and in most cases, an opportunity to interact with customers or followers in meaningful ways. Strategy is the bridge that brings the two together.
I admit there are some good writers out there who have little or no professional writing experience or training. But there’s still a case for hiring pros that know how to write content or stories that can rise above all the noise. In the end, the cost is likely not much different when you measure it against real, lasting results.
The mist, the morning, the day, all emerging in their individual glory. It’s easy to miss. To be moving too fast off to the next thing and away from here. It is a rare gift to be still like this.
It’s through building trust as much as relationships, that we’ve been able to help clients get to the finish line on large projects that demanded a professional approach.
When we decided to rebrand, we knew we were going to have to be clear on our values and principles. We ask that the people we work with do the same.
Whatever approach you choose to use, content is still key. It’s the message and the words that hold the almighty power of converting potential clients into buyers.
I’m a great believer in the power of words to bring your message home. A logo on its own is a great thing but the positioning you put behind (or alongside) it can really help tell your bigger story.
We still believe in the power of customized design, writing and consultation but are seeing the need to shift our focus to those areas of our business where we’ve continued to see growth and opportunities. Still, breaking up is hard to do.