Consumer behavior has changed dramatically over the past decade in ways that have made creating quality, relevant and informative content more important than ever. By aligning the content you publish with your customer’s interests, you naturally attract traffic that you can then convert, close and build into lasting and hopefully profitable relationships.
At MightyWrite, we love it when we get the chance to write and strategize for content approaches that are more fluid. What I mean by that is they are developed in a way that recognizes and responds to the changing needs of consumers and the technology available to reach them in a more receptive, holistic way – through Facebook, Twitter, Linkedin, Instagram, and the list goes on.
That’s not to say that traditional advertising such as print, direct mail, radio, TV, etc. are all dead, but it’s been said they may be on life support. The key is execution in a way that engages the audience and is built on a solid strategy. Ideally, and where it makes sense, integration of traditional and digital media is the way to go. But more on that in a future post.
Whatever approach you choose to use, content is still key. It’s the message and the words that hold the almighty power of converting potential clients into buyers. Engaging copy that takes readers along for the ride is essential…and harder to do than a lot of people (correction most people) think.
We writers are always working on our craft. Besides continuously improving our skills, we also have to pay attention to the changing needs of readers in all media. That’s what sets us apart. We understand it’s become a DIY marketing world. But think about content you’ve read that’s gotten a response from you.
What made you respond? My bet is it’s because someone took the time to understand you before they wrote a word. The reality is that most business owners don’t have the time to do this. If you’re nodding and this is you, you owe it to yourself to find someone who does have the time and the skill to do this for you.
Fortunately, I’m rarely lost for words but one of the hardest things I find to write is anything about myself.
Can you name a time when you just couldn’t get the words out? I’d love to hear about it.