The long and the short of what you need to do to make your story engaging, entertaining and valuable every word of the way.
Marketing uses content to achieve its objectives and deepen our relationship with customers. The goal of content in the modern world is to provide useful information that creates engagement and in most cases, an opportunity to interact with customers or followers in meaningful ways. Strategy is the bridge that brings the two together.
I admit there are some good writers out there who have little or no professional writing experience or training. But there’s still a case for hiring pros that know how to write content or stories that can rise above all the noise. In the end, the cost is likely not much different when you measure it against real, lasting results.
It’s through building trust as much as relationships, that we’ve been able to help clients get to the finish line on large projects that demanded a professional approach.
When we decided to rebrand, we knew we were going to have to be clear on our values and principles. We ask that the people we work with do the same.
Whatever approach you choose to use, content is still key. It’s the message and the words that hold the almighty power of converting potential clients into buyers.
We still believe in the power of customized design, writing and consultation but are seeing the need to shift our focus to those areas of our business where we’ve continued to see growth and opportunities. Still, breaking up is hard to do.