Tips and tricks real writers use to open more ears and eyes to your content
|Does your story really matter? Has anyone ever even asked you? Or pushed you to think about why it’s important enough to share with the world? A real writer would. Because real writers know how to ask the tough questions to create meaningful content that can inspire your audiences to stop and read or listen.I admit there are some good writers out there who have little or no professional writing experience or training. But there’s still a case for hiring pros that know how to write content or stories that can rise above all the noise. In the end, the cost is likely not much different when you measure it against real, lasting results.Experienced writers know to push past their first instinct for a story (although it may be the one they come back to in the end) and look for different, unique angles that will stand up against an editor or reader’s questions. We know how to ask the tough questions, gather and check information, delve into all the angles for the story, and boil it down into a relevant, memorable, reader-focused piece.A writer with some reporting experience is always going to seek the authoritative voice and sources for information. You can’t just say it. You have to be able to prove it.Real writers also expect review and revisions. Our egos are wired to understand that we are only part of the process. Our expertise comes from our sources – you as well as others – and we understand you’ll have something to bring to the final product.I really want you to consider the services of a real writer, because I think your story matters. I do of course have a stake in this as I like to think I’m a real writer but I really hope that you’ll use the tips I’m sharing to find the right writer for your job. Someone who will bring you enormous value over time – thereby giving all of us real writers a good name. Here’s some questions to consider:
A writing pro who follows this approach for you will definitely have more success in developing unique, authoritative, accurate and relevant stories and content. And today, authority = trust. It’s what can move your audiences – customers, employees, colleagues, investors, followers and friends – to believing in what you have to offer them. This in turn can generate more leads, sales and a return on every dollar you’ve paid the writer to help achieve results.
Take a peek
Here are some stories that might interest you. If you want to share your thoughts about them or chat about your story, I’d love to hear from you. Send me an email: firstname.lastname@example.org or pop over to my contact page.
Service dogs working for mental illness Ghost-writing about mental health issues has been an important part of my job over the past several years, so I was thrilled to have the opportunity to write this story under my own byline.
Canada’s New Anti-Spam Legislation – The fears and the opportunities Getting the facts straight on this issue was key.
Focus on Innovation Makes Manitoba-Made Technology a Game Changer I was really proud to have the opportunity to write about Kelly Beaulieu’s growing success in building this amazing business.
Teen wasn’t as much afraid of dying as he was of not being remembered This story required a deft approach to cover the news of an event but also to honour this young man’s wish to be remembered.
Queen of pastry has all the ingredients for success Heather Daymond is a very sweet made-in-Manitoba success story.