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writing the stories that ENGAGE your AUDIENCE IS OUR MOST IMPORTANT WORK

 

Stories trigger people’s emotions. Humanizing your business story is the way to share your brand message, engage your audience and drive action based on the emotional response your story inspires.

MightyWrite writes for business — articles, blogs, emails, social media, bio’s, websites, media releases, and the list goes on…and on. We’ve even worked alongside industry experts to co-author a book and support advancements on social issues. We ghost write for leaders and specialists in business innovation, entrepreneurship, mental health, human rights, environmental issues, financial services, healthcare, hospitality, urban and rural development, animal health, the great outdoors, and more.

Our approach is to do the research, see the big picture, and write accurate, thought-provoking content and stories to meet your goals. We love words, but we’re more than writers. We understand the power of well-researched, professional content  as well as the style and structure of stories that get results.Stories trigger people’s emotions.  Humanizing your business story is the way to share your brand message, engage your audience and drive action based on the emotional response your story inspires.

Your audience decides what content they will consume, as well as when and where they’ll consume it. Your brand should be ready for them with the right story at the right time and in the right place.

That’s the might behind everything we write.

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5 Reasons to receive our Mighty eNews:

  • Profiles of those who are making a difference
  • Free expert advice for creating powerful stories
  • Free tips from other business owners and experts
  • The opportunity to learn and heal from the stories of others
  • Privacy as we’ll never share your information

Top stories:

Dr. Joti Samra shares how less can definitely be more

It may be time to tell a different story

Mary Ann Baynton on being open to what work and life throw our way

#eastcoastwearehere: A whale of a day

#eastcoastwearehere: Walking in some very big footsteps

Repurposing: Tips, trends and knowing your audience

 

 

MightyWrite, Write for Business

People care about people more than they care about companies.

While your message may be about what your company does, to gain real traction, it should be anchored in a human story.

People buy from their hearts. They have to love the business to buy from the business.  And they’ll love it most if your story is about how you can make their lives better.

Storytelling allows you to promote your business through the lens of your customers. When you say it, it’s marketing; when they say it, it’s social proof.


We think in words. Leanne has done three and a half tons of thinking first and delivered a ton and a half of messaging that fits the subject, the corporate culture, the brand and the audience.

 

 

Dan O’DellO’Dell Advertising

When you work with Leanne Fournier you will get dedication and professionalism that is second to none, along with the flexibility to adjust to client needs and requests. Over and over she’s exhibited a unique ability to adapt her work to various audiences, strategies and objectives.

 

 

Mary Ann BayntonMary Ann Baynton & Associates Consulting

Leanne’s empathy, listening skills and knowledge of the perplexing mental health landscape made her a first-rate storytelling partner. At every stage of our work together, I was struck by her respect for honesty and accuracy.

 

 

 

Rona MaynardSpeaker, former Editor of Chatelaine and author of My Mother’s Daughter

Working with Leanne Fournier was an extremely positive experience. She is meticulous, thoughtful, and scrupulous. I felt I was in perfect hands. I couldn’t have worked with a better writer and editor.

 

 

Jan WongAuthor and Professor

Why is our experience in writing and content important to you?

100% Canadian owned & operated since 2001

 

the Might behind mightywrite

Leanne Fournier

Writer

Leanne is MightyWrite’s lead business writer and story teller. Her goal is always to take clients beyond their expectations and innovate how their stories are told. One client coined the phrase “delegating up” for Leanne’s fearless approach for engaging business owners and leaders throughout the process. A common theme in her writing is interpreting how these stories affect people and places.

She says:  “Humanizing your story is the way to share your brand message, engage your audience and drive action based on the emotional response your story inspires.”

She applies this principle whether she’s writing about mental health, beer, bookkeeping, or a septic field. She always looks for ways to help people find solutions to problems they might be having or discovering something that can make their lives better.

One of Leanne’s favourite quotes is by Danish author, Isak Dinesen (Out of Africa):

 “All sorrows can be borne if you can put them into a story.”

In her mind, all problems can be solved when we take the time to share and learn from them.

Leanne is a much-published writer and blogger on topics such as mental health, lake life, workplaces, innovation, entrepreneurship, community development, animal health, environmental and social issues, financial planning, fitness and food. She is co-author of a book on the evolution of workplace mental health in Canada.

She and her partner, Michael, work, live, play, and are perpetually inspired by nature’s unfolding story in their home along the shores of a great river.

 

Cast of Others

Our Heroes

We partner with some amazing outside writers, editors, proofreaders, and translators to increase our capacity and help raise the bar on the work we do.

Michael Fournier, formerly of MightyWrite, continues to be our lead photographer and sounding board for all things visual and beautiful.


Associations

Charter for Canadian employers supporting workplace mental healthWe are proud to be among the first Canadian companies to sign the Charter for Canadian Employers Supporting Mental Health. This is a cause close to our hearts and one we write about often. We invite you to join us in supporting the cause by visiting Mindful Employer Canada.

 

1. Engaging readers

Besides her obvious talents with the written word, Leanne has the uncanny ability to creatively convey the tone, mood or beat of a topic. Not only does this make for an enjoyable read that draws in even the most stubborn skimmer, but she also manages to balance her pieces in a way that continues to tickle the reader’s mind throughout the day.
Wendy Swantson, President, www.etouchservices.com

3. Experience and understanding

I wouldn’t be where I am today if it wasn’t for brilliant and strong women like you! I so appreciate being able to surround myself with your insight and experience.
Sarah Jenner, Executive Director, Mindful Employer Canada

2. Managing ideas and projects

Leanne is a creative, driven, organized project manager. She sees the finish line and knows how to create the step-by-step plan to reach her clients’ goals.
Murray Moman, Red River College, Co-author of Business Communication for Success (Flat World Knowledge 2012).

4. Development and detail

You want to deal with a pro in thought, word and deed, in ethics and process with standards that are higher than your own. Leanne is that kind of pro and that’s why her clients stay clients wherever they go. (For anything less there’s no excuse … with apologies to Dr. Suess).
Dan O’Dell, O’Dell Advertising

Awards

We are Workplace Strategies for Mental Health logothrilled to be associated with the work of the Great-West Life Centre for Mental Health in the Workplace which has been the recipient of a number of awards related to this important work. webaward.org

 


Good writing engages audiences and drives a reaction.

WHAT’S YOUR STORY?

Everybody has a story to tell. We have the power to change other people’s lives with our stories. Whatever that story is — somewhere, somehow, there’s always someone who needs to hear it.

I’m Leanne Fournier and I’d love the opportunity to tell your story.

 

 

Leanne Fournier, writer

The story of this day was whales and other moments of awe amidst the swells of the Atlantic Ocean. You can read about it here.

Email leanne@mightwrite.ca or contact us to get started.

STARTS AT $225

This package includes a professionally crafted feature story that you can use however you like – on your website,  social media, email marketing, or any media of your choosing that delivers you value (I can help with all of that too).

It includes:
  • An interview (usually by telephone, Skype or Facetime) to define the story your audience needs to hear. I’ll be looking to:
    • Determine what you have to offer that’s uniquely you – whether that’s how you’ve developed your business or products, the personal service you give clients, and ultimately how what you have to offer improves their lives. Basically answering the questions: Why should anyone care and what’s in it for them?
  • A professionally crafted, keyword-rich article (up to 600 words) that captures this story.
  • One set of revisions to ensure the story is authentic, accurate and effective.
  • As a bonus I’ll also suggest a social media post and hash tags.
Here’s an example of a story, featuring one of the most energetic, productive and generous business people I know:

Being open to all the opportunities work and life throw our way

This video tells a little bit about my process and love of stories.

WORDS FROM OTHERS

“When you work with Leanne Fournier you get a supportive partner in your creative project as well as a collaborative thinker who asks the right questions. Leanne has a warm and inviting energy that makes the work seem easy!”

Donna Hardaker, Workplace Mental Health Specialist, Consultant, Trainer, Coach

“Working with Leanne Fournier was an extremely positive experience. She is meticulous, thoughtful, and scrupulous. I felt I was in perfect hands. I couldn’t have worked with a better writer and editor.”

Jan Wong, Author, Professor

“I don’t hire Leanne to do work for me. I partner with Leanne to create great work. I get her involved at the brainstorming stage and she stays with me through writing to publishing. For the past decade Leanne has supported me with everything from a blog to web content to an entire book.”

Mary Ann Baynton, Mary Ann Baynton and Associates

“Leanne’s empathy, listening skills and knowledge of the perplexing mental health landscape made her a first-rate storytelling partner. At every stage of our work together, I was struck by her respect for honesty and accuracy.”

Rona Maynard, Speaker, Former Editor – Chatelaine, Author

“I wouldn’t be where I am today if it wasn’t for brilliant and strong women like you! I so appreciate being able to surround myself with your insight and experience.”
Sarah Jenner, Executive Director, Mindful Employer Canada

We perform our best work under unexpected conditions.

 

Our • Mighty • Stories

ideas, observations, experiences, actions

Good Enough: Is there a Catch?

We make it our business to become your subject matter specialists.

Sustainable communication comes from knowing your audience and having a solid, continuous plan to respond to their concerns.

What can we do for you?

We’re ready to highlight your business brilliance

Let’s talk.

All of our services start with a conversation. Let us know how you’d like to hear from us.

176 Silver Ghost Drive, Kenora, Ontario P9N 0B8

leanne@mightywrite.ca

Leanne 204 791-8652

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Thank you both for the terrific ideas you shared with us. I really appreciate your expertise and enthusiasm. We have many practical strategies that we will put in place now. Once we have a chance to monitor and measure the reaction to these changes, we will circle back for some more Fournier Fire to light up our imagination.

 

Mary Ann BayntonMindful Employer Canada

When you work with Leanne Fournier you get a supportive partner in your creative project as well as a collaborative thinker who asks the right questions. Leanne has a warm and inviting energy that makes the work seem easy!

Donna HardakerWorkplace Mental Health Specialist, Consultant – Trainer – Coach