Engaging audiences is our most important work

Feature photo by Michael Fournier

About Leanne

Leanne Fournier standing in the bush with a small sculpture by her side.
MightyWrite’s chief storyteller, Leanne Fournier is constantly inspired by her clients’ and community.

Leanne Fournier (she/her) is a freelance writer from Kenora, Ontario, located on Treaty #3 land, the traditional territory of the Anishinaabe and homeland of the Metis Peoples. Leanne is the lead writer for MightyWrite.

Since the early days of Covid-19, she has continued to work closely with clients via Zoom, FaceTime, Teams, Slack and various other ways that have kept the words flowing and helped get the stories that need to be heard out to the world. Check out Our Work to see some of what Leanne has been working on or head over to Mighty Stories for the latest news on work, life and community.

Leanne specializes in writing business stories with a focus on innovation, creativity and accuracy. As much as possible she likes to weave the human element into the stories she writes. Why? Because people care about people more than companies. Humanizing your business story is the way to share your brand message, engage your audience and drive action based on the emotional response your story inspires.

Leanne brings almost three decades of experience working with clients and causes of all shapes and sizes, forging positive lasting relationships that has resulted in many successful collaborations, continuing work, and lifelong friendships. You can see what others have to say at mightywrite.ca/testimonials.

Leanne admits feeling a little stir crazy these days, missing the long sit downs she relishes with clients and colleagues. She has been making the most of time in isolation with long hikes in her backyard wilderness and along the shores of a great river that flows in front of her semi off-the-grid home. Her fearless yorkipoo, Ozzy, is always by her side. This has inspired her to continue to sharpen her writing by dabbling in poetry, and creative fiction and non-fiction.

Leanne is a graduate of Red River Community College’s respected Creative Communications program, and has also had the great honour to sit in on sessions with some of Canada’s most promising writers, such as Richard Wagamese, Margaret Atwood, Miriam Toews, Joan Thomas, Margaret Sweatman, Lauren Carter, Donna Besel, Gary Barwin, David Bergen, David Robertson, Jake MacDonald and others.

Pandemic awakening

Early in the pandemic, Leanne had the opportunity to hear something that was life changing. It was during “An African Canadian Response to the Pandemic and International Uprisings,” presented as part of writer Lauren Carter’s Pandemic Response Reading Series, shortly after George Floyd’s murder. Host Valerie Mason John asked the panelists, who were all people of colour, how those of us with white privilege can help in the anti-racism movement. Dr. Handel Wright, a professor at the University of British Columbia, replied with this:

“Stay the course. Make space for people you are being allies with. Be aware of who you are and how you can help others.”

He added, “We are weary. We can’t do it all on our own. We need our allies.”

Leanne said, “Dr. Wright’s comments awakened something in me. How can I be a better ally? I realized how deeply I care about human rights and social justice and thought about how we all can support one another in so many ways, particularly when, as Dr. Wright said, we are prepared to give space and follow the lead of those we are helping.”

The event was a fascinating, safe space in tumultuous times. You can watch the full replay at youtube.com/watch?v=MuvacGCTdos.

These are now words Leanne carries with her every day in all of MightyWrite’s work, but also through her individual contributions for organizations like Kenora Moving Forward, a grassroots organization addressing homelessness, the Lake of the Woods Arts Community, business clients and new social enterpreneurs.

She also asks this of all of her team, her business associates, her family and community:

Know who you are and how you can help.

Our heroes

Since MightyWrite is a small (but mighty) team, Leanne draws on a diverse lineup of writers, editors, photographs, graphic designers, digital/social media experts, colleagues and business associates when she needs another set of hands or eyes, advice, or to expand her capacity to meet her clients’ unique needs.

Some of those include Cassandra Filice, Mary Ann Baynton, Kristen Lynch, Sherry Kaniuga, and others.

We are proud to be among the first Canadian companies to sign the Charter for Canadian Employers Supporting Mental Health. Workplace mental health is a cause close to our hearts and one we write about often. We invite you to join us in supporting the cause by visiting Mindful Employer Canada.