Feature photo by Michael Fournier
Leanne Fournier (she/her) is a freelance writer from Kenora, Ontario, located on Treaty #3 land, the traditional territory of the Anishinaabe and homeland of the Metis Peoples. Leanne is the lead writer for MightyWrite.
For her everyday work, Leanne specializes in writing business stories with a focus on innovation, creativity and accuracy. As much as possible she likes to weave the human element into the stories she writes. Why? Because people care about people more than companies. Humanizing your business story is the way to share your brand message, engage your audience and drive action based on the emotional response your story inspires.
Leanne recently watched an amazing Ted Talk featuring Karen Eber on the topic of “How your brain responds to stories — and why they’re crucial for leaders.” She was happy to see that someone with Karen Eber’s clout was talking with authority about something she has long believed: Data doesn’t change our behaviour. Emotions do.“
She also loved this:
Stories “demonstrate what you value and encourage…or what you don’t value and discourage.”Karen Eber, top TED speaker
Leanne has been doing a fair bit of writing on social justice over the past few months and Karen’s words throughout her talk really help validate that work as well. She often talks about the power of stories that focus on our humanity, what we bring to the world, what we care about, and how it’s what really matters.
Leanne brings almost three decades of experience working with clients and causes of all shapes and sizes, forging positive lasting relationships that has resulted in many successful collaborations, continuing work, and lifelong friendships. You can see what others have to say at mightywrite.ca/testimonials.
The pandemic brought Leanne a silver lining, encouraging longer hikes in her backyard wilderness and along the shores of a great river that flows in front of her semi off-the-grid home. Her fearless pups, Ozzy and Rosey, are always by her side. This has inspired her to continue to sharpen her writing by dabbling in poetry, and creative fiction and non-fiction. You can read some of these creative outburst on her poems and stories page.
Leanne is a graduate of Red River Community College’s respected Creative Communications program, and has also had the great honour to sit in on sessions with some of Canada’s most promising writers, such as Richard Wagamese, Margaret Atwood, Miriam Toews, Joan Thomas, Margaret Sweatman, Lauren Carter, Donna Besel, Gary Barwin, David Bergen, David Robertson, Jake MacDonald and others.
Since MightyWrite is a small (but mighty) team, Leanne draws on a diverse lineup of writers, editors, photographs, graphic designers, digital/social media experts, colleagues and business associates when she needs another set of hands or eyes, advice, or to expand her capacity to meet her clients’ unique needs.
Michael Fournier (in photo) provides support with graphic design and photography.
We are proud to be among the first Canadian companies to sign the Charter for Canadian Employers Supporting Mental Health. Workplace mental health is a cause close to our hearts and one we write about often. We invite you to join us in supporting the cause by visiting Mindful Employer Canada.