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A solid strategy is the starting point for developing content, positioning, a brand, or content marketing plan. It means doing the homework, asking the right questions, listening and dissecting what we hear to help determine goals, challenges and opportunities. We take what we learn and do the work to develop The Write Plan™ – the playbook that guides everything we’ll be doing together to formulate and share your story. The Plan can be as simple as a one-page brief, or more complex with many layers that address multiple audiences, challenges, marketing, social media and business needs. However it develops, it starts with a conversation.
A solid, informative, professional website can be the difference between customers and prospects responding to your selling proposition or dismissing it all together. Our approach to content and strategy focuses on optimizing your website for search engines, social media and customer conversion. This means dynamic, keyword-rich content that shows up through organic searches, brings your prospects into the story and makes it easy for them to do business with you.
We are craftspeople in the discipline of writing professionally, accurately and creatively. We focus on increasing audience response and positioning your products and services in a way that informs, engages and ultimately satisfies the needs of your market. We fulfill our write for business promise by developing great SEO/SMO content that gets a response. We know how to enhance narratives through visual and keyword rich multimedia content, and how to use social media to engage audiences, promote your products and services, publish and distribute stories across digital delivery platforms, and ultimately, convert prospects into buyers or followers.
A few words about our startup writing services …
Ghost writing – Ghostwriting is the work of writing stories, articles, blogs or other text that is officially credited to another person. We do a lot of it and have a growing case of byline envy. That said, we are quite happy to stay behind the scenes and put forward the brilliance of experts in business, mental health, insurance, human rights, the environment and more. Our writing process is thorough, professional, engaging and painless. We work with many experts, business people and publications and develop the writing according to the subject matter, audience, pub/site guidelines and industry best practices.
Article writing – Original, professionally written and researched articles are one of the best ways to promote your product or service in a virtual world. Articles provide a platform for you to show what you know on topics of interest to your target audience. You can use the article content we provide to add some power to your website, flesh out your newsletters or provide bites for your blog or other social media.
Blog and short message writing – Many business owners and professionals need help to get and keep going in the essential social media platforms. We have a process that focuses this for you. Give us a short interview and watch the keywords flow with relevant content that responds to your market needs. It’s time to get out there.
Editing – Error-free, accurate work is another critical component of strong content that makes a good first and lasting impression. Besides strengthening the power of the writing, our editing services can help give a fresh perspective to a client’s work. It might be the slide presentation that’s never been polished, the speech that has you speechless or a research article, white paper or mission statement that’s close but not quite there. We often see clients who are so deep into the weeds of business or projects that they can’t see their way out to deliver a more marketable, relevant or informative piece. Our copy editing rates are very competitive and have been the difference between a research paper getting published and available to the audience who need to see it, to it languishing in endless reviews. Let us help – people need to hear your story.
I have had the pleasure of working with Leanne for over a year and her work has always proven to be above standard. She considers every aspect of what a client needs to relay their message in a clear and concise way. Leanne has endless ideas when it comes to helping her clients put their best foot forward and I look forward to working with her in the future.