Web Content

A solid, informative, professional website can be the difference between customers and prospects responding to your selling proposition or dismissing it all together. Our approach to web content focuses on optimizing your website for search engines, social media and customer conversion. This means dynamic, keyword-rich content that shows up through organic searches, brings your prospects into the story and makes it easy for them to do business with you.

When a leading Canadian insurance company decided to invest in workplace mental health as a major corporate citizenship initiative,  our lead writer, Leanne was there. From the outset, her role included extensive involvement in the overall strategy and content development for the  website, Workplace Strategies for Mental Health. She has been an integral member of the team from the initial website launch through subsequent releases in both English and French.

This work has included collaborating closely with the initiative’s Program Director and other mental health experts, and moving content and site design throughout the process of development, legal/client review and approvals, design, programming, testing, French translation and English/French proofreading.

The MightyWrite team was also involved in raising awareness for the initiative by developing the creative for regular email campaigns. Leanne’s ongoing role in the success of the website has won her accolades from the client and indirectly, users of the site.

This work has struck a chord with us on many levels. We are especially honoured to work with an amazing group of mental health experts and a website development team that are all focused on delivering a top-notch product to address this important issue facing businesses and organizations everywhere.

The website received the 2009 Web Award for Outstanding Achievement in Web Development, awarded annually by the Web Marketing Association.

Leanne has also provided support researching and writing numerous articles for Centre initiatives.

What Leanne Wrote

Workplace Strategies for Mental Health workplacestrategiesformentalhealth.com

Employees report concern for their psychological health and safety at work http://www.workplacestrategiesformentalhealth.com/pdf/Employees_report_concern_for_their_psychological_health_at_work.pdf

Some workplaces not considered psychologically safe by employees http://www.workplacestrategiesformentalhealth.com/pdf/Some_workplaces_not_considered_psychologically_safe.pdf

Survey highlights need for workplace psychological health and safety http://www.workplacestrategiesformentalhealth.com/pdf/Survey_highlights_need_for_workplace_psychological_health_and_safety.pdf

Most managers have much to learn about emotional intelligence in the workplace http://www.workplacestrategiesformentalhealth.com/pdf/Matte_article_Managers_have_much_to_learn_about_emotional_intelligence.pdf

More than 1 in 5 workers report depression http://www.workplacestrategiesformentalhealth.com/pdf/MattearticleMorethan1in5workersreportdepression.pdf

Is it a performance issue or sign of depression http://www.workplacestrategiesformentalhealth.com/pdf/MattearticleIsitaperformanceissueorsignofdepression.pdf

Workplaces have a way to go for employee mental health http://www.workplacestrategiesformentalhealth.com/pdf/MattearticleWorkplaceshaveawaytogoforemployeementalhealth.pdf

This project involved multiple stakeholders, complexity in both content and format and a need for creativity and innovation. Leanne has been quite simply amazing at satisfying and coordinating among the stakeholders, balancing the competing demands while complying with legal and technical requirements, meeting the deadlines and always finding ways to improve upon the process. Whether we need a quick fix or a big picture solution, she is always ready, willing and able to help. Mary Ann Baynton, Program Director, Great-West Life Centre for Mental Health in the Workplace

This project involved multiple stakeholders, complexity in both content and format and a need for creativity and innovation. Leanne has been quite simply amazing at satisfying and coordinating among the stakeholders, balancing the competing demands while complying with legal and technical requirements, meeting the deadlines and always finding ways to improve upon the process. Whether we need a quick fix or a big picture solution, she is always ready, willing and able to help.

Client
Mary Ann Baynton, Program Director, Great-West Life Centre for Mental Health in the Workplace

Date
Ongoing

Skills
Website content strategy, writing and coordination.

Launch Project