Building a new neighborhood

When a local developer brought us on board to deliver results for one of its communities, we immediately focused on the unique selling features that would set this neighbourhood apart from the others. The Welcome Back. Welcome Home. positioning combined with There’s more for you in Canterbury Park differentiated Canterbury Park as a more established, growing community rather than a new development. Some yards even have grass!

This made the community more appealing to the target audience of middle income families in the market for a more affordable new home with access to nearby services, including schools. Our love of early mornings came into play as we captured just the right shadows and contours of the neighbourhood through the camera lens. The theme and photography figured prominently in the new website and marketing brochure that were delivered on time and within budget for display at the Manitoba Homebuilder Association’s annual Parade of Homes.

WHAT WE WROTE

Canterbury Park   Welcome Back. Welcome Home.

There’s more for you in Canterbury Park. Canterbury Park offers the best of both worlds – a community rich in local amenities with excellent access to the rest of the city and surrounding lakes and parklands. And there’s more. Canterbury Park offers plenty of room to grow for those looking to move up in East Winnipeg. A range of quality builders and stunning, affordable new home sites make this a neighbourhood you’ll want to come home to. What are you waiting for? There are more reasons than ever before to choose Canterbury Park.

MORE LOCAL FEATURES
One of the many benefits of Canterbury Park is its rich array of amenities. The neighbourhood offers a full range of shopping, professional and emergency services – easily accessible within walking distance or by car, bus or bicycle. Kildonan Place Shopping Centre, and its adjoining services and cinema, as well as Concordia Hospital are both just minutes away.

MORE FOR FAMILIES
Canterbury Park features a variety of academic choices for students in both English and French programs, as well as several childcare options – all within 10 minutes or less.

Schools
River East Transcona School Division www.retsd.mb.ca
Elementary Schools
Harold Hatcher Elementary School
• Kindergarten toGrade Five École Centrale
• Kindergarten to Grade Four High Schools

Murdoch MacKay Collegiate
• Grades Nine to Twelve Collège Pierre-Elliott-Trudeau
• Grades Nine to Twelve Middle Schools

Arthur Day Middle School
• Grades Six to Eight École Regent Park
• Grades Five to Eight

MORE FOR EVERYONE
Canterbury Park families benefit from close proximity to the well-established Transcona community. Ample opportunities exist to participate in a variety of recreation activities – water sports, golf, hockey and more right in your own backyard.

When you buy in Canterbury Park, you’re also investing in the local community. The developer and your selected builder will contribute $100 in your name to the East End Community Centre.

MORE WAYS TO GET AROUND
By car
This growing community is easily accessible off Dugald Road and Ravenhurst Street. The Ravenhurst extension provides a significant improvement to traffic flow between Canterbury Park and other Winnipeg neighbourhoods, as well as downtown. In 2009, the intersection of Dugald and Ravenhurst was upgraded and traffic signals were installed to ensure safer and convenient access to and from Canterbury Park. Canterbury Park homeowners also enjoy easier access to the bounty ofparks and green space outside the city limits. By choosing to live in this “gateway to getaway”, you’ll also cut your travel time to your weekend or vacation retreat east of Winnipeg.
By bus
Bus service is a snap from major stops on Ravenhurst (North & South) and Kildare (East & West).

Value, affordability and award-winning designs by Winnipeg’s best home builders come together in Canterbury Park to give you more for your new home investment. Choose from a variety of home sites, styles, sizes and prices. All the more reason to choose Canterbury Park for your new home. For more information about participating builders, visit www.canterburyparkwinnipeg.ca or call (204) 255-9771.

Client
Qualico Communities

Date
2010

Skills
Research, writing, graphic design, illustration, photography, photoshop, prepress, print consulting, html, css, seo

Launch Project