Birth of a business

We love working with startups to leverage our team’s strengths in the basics of web content, strategy and SEO. This was the case for a new company that was established in 2013 to provide quality home products (including houses!) via seasonal roads to remote First Nations communities. We conducted extensive  interviews with the business owners and some of their buyers to establish overall marketing objectives and key messages and to identify opportunities and  challenges.

These findings were boiled down into a dynamic new brand and marketing campaign that’s fuelled by a responsive website with potential to upgrade to an eCommerce site. Our work considered a number of key factors:  limited media opportunities to reach potential buyers; a condensed sales cycle due to the short ice-road shipping season; and the need for messaging that addressed the unique challenges and cultural concerns of the target audience. We determined that responsive web design was critical as much of the audience would be receiving information and doing business via mobile phones.

WHAT WE WROTE

At Northwind Distribution, we exist solely for the purpose of providing quality products and shipping services to remote First Nations communities. Everything we do considers ice road conditions and other realties of life in the north. We understand these challenges because these are our communities. Trust the Northwind Distribution team to handle all aspects of your order from start to finish. When you deal with us, your community’s special needs order is guaranteed to be delivered all together, on time and in the condition you expect.

We don’t take chances and understand the importance of a limited season to provide our clients with quality, cost-effective products and services to help improve life in their communities.

I look forward to the opportunity of working with you. Kelvin Traverse, President

Northwind can do it all:

  • One-stop shop for all your needs – from product selection and order placement to freight and delivery.

  • Storage available so orders can be pre-arranged and ready for just in time delivery as soon as the winter roads open.

  • Work closely with third party and co-managers from various companies.

  • Extensive experience shipping to remote locations through the ice road system and by water, railway and air.

  • Proven track record of on-time delivery.

  • Orders meticulously packed for the most adverse road conditions and guaranteed to be shipped in good condition FOB Winnipeg.

  • Constant tracking of orders with carriers.

  • Affiliated with the best winter road drivers.

About our products
We have an extensive catalogue of top quality products including housewares, appliances, furniture, windows and doors and construction materials. Some of these products are featured on our website at www.northwinddistribution.ca or contact us directly for a quote and cost effective recommendations for your community’s special needs order.

Coming soon – Northwind Homes
Our experience has shown that ready to move (RTM) housing is the most cost-efficient way to provide quality housing construction in remote communities. The RTM’s we provide are manufactured in a controlled environment under strict conditions to ensure the highest quality homes. Northwind Distribution can provide consultation and expertise to ensure the successful selection and delivery of attractive, affordable RTMs to even the most remote communities.

We care about First Nations’ communities
The main partners of Northwind Distribution all grew up in remote First Nations communities. When we take care of a community’s needs, we feel like we’re taking care of our own. We welcome opportunities to give back whenever we can.

Michael and Leanne completely wowed us with their attention to detail in pulling together the Northwind website. The analytics Mike provides are showing good results that I attribute to Mike’s attention to SEO. The copy Leanne wrote was bang on and considered what was important to us and our buyers. We’ve already exceeded our sales goals in the first year and look forward to drawing on Mike and Leanne’s marketing and content expertise as we continue to grow.

Client
Kelvin Traverse, President, Northwind Distribution

Date
March 2013

Skills
Writing, Design, Graphics, Photography, HTML5, CSS3, Responsive Design

See Northwind's website