People care about people more than they care about companies.

While your message may be about what your company does, to gain real traction, it should be anchored in a human story.

People buy from their hearts. They have to love the business to buy from the business.  And they’ll love it most if your story is about how you can make their lives better.

Storytelling allows you to promote your business through the lens of your customers. When you say it, it’s marketing; when they say it, it’s social proof.


We think in words. Leanne has done three and a half tons of thinking first and delivered a ton and a half of messaging that fits the subject, the corporate culture, the brand and the audience.

 

 

Dan O’DellO’Dell Advertising

When you work with Leanne Fournier you will get dedication and professionalism that is second to none, along with the flexibility to adjust to client needs and requests. Over and over she’s exhibited a unique ability to adapt her work to various audiences, strategies and objectives.

 

 

Mary Ann BayntonMary Ann Baynton & Associates Consulting

Leanne’s empathy, listening skills and knowledge of the perplexing mental health landscape made her a first-rate storytelling partner. At every stage of our work together, I was struck by her respect for honesty and accuracy.

 

 

 

Rona MaynardSpeaker, former Editor of Chatelaine and author of My Mother’s Daughter

Working with Leanne Fournier was an extremely positive experience. She is meticulous, thoughtful, and scrupulous. I felt I was in perfect hands. I couldn’t have worked with a better writer and editor.

 

 

Jan WongAuthor and Professor